Brinton Financial–Logo Design

Brinton Financial is a financial planning company located in Idaho Falls, ID and serving the surrounding area. Their business goals are to help people plan their finances toward a variety of goals. These goals can range from getting out of debt, to saving up for college for their kids, to basic budgeting skills. They work with individuals and families and have a purpose that makes a difference in peoples lives. They wanted their logo to be bold and clear, as well as to show progress and upward movement. The logo also needed to be particularly usable on social media, as that is where the majority of their business comes from. One thing that was specifically avoided with this brand is the use of green, as they do not actually work with peoples money and didn’t want to communicate that to any of their potential clients. A nice warm, inviting orange was chosen instead. It was a pleasure to work with them on this project!