New York University Brand Realignment–Branding

When I started working with NYU as one of my employers partners, I started to notice some discrepancies between what the brand specified and what was actually being implemented. After noticing some of these changes, I took a full audit of all assets that we had and decided that a ‘realignment’ was necessary. There were some small things and some big things that needed to be put back in alignment with the brand guidelines, and that is where this realignment guide comes in. The realignment guide shows where there are discrepancies and provides solutions for how to fix them, and it also provides other alternatives that could help lift the brand. Overall, this was a project that really stretched me and had a very positive impact on internal stakeholders, as well as with the school.