Syracuse Communications Ad Campaigns–Advertising

These are some of the social media ads that I worked on over the space of about a year while working with Syracuse. Some of these ads are very concept driven toward creative growth for the program. The school specifically wanted to focus on their strong alumni network, their focus on new tools and skills, and the schools reputation in the field of journalism. These ads pushed me to think more conceptually, and also helped me to understand and stay true to a brand. When these ads were released into market, the school saw an increase of about 3% in students who were submitting requests for more information, It was a great opportunity for me, and had an actual impact on the business need.